Delhaize America

Senior Brand Designer

January 2014 - present

 

Business Highlights: Working with Directors, Marketing heads of DZA banner brands, as well as an outside design firm, implemented a new packing design template for 7,000 private label SKUs.

 

Leadership Highlights:  As the first hire for the newly formed creative team, served as on site design team leader for 5 months until Design Team Manager position was filled. Conducted interviews to fill open positions, established team processes and put in place quality control measures.

 

Creative Highlights: Developed a special design strategy for the high profile categories including soda, chips and premium ice cream. Created seasonal Food Lion marketing campaigns and oversaw their implementation across print, website, social media and in-store POS. 

 

Krispy Kreme Doughnut Corporation 
Senior Graphic Designer

​April 2011 - March 2013

 

Creative Highlights:  In collaboration with CEO, interpreted company’s mission statement pictorially which was adapted into a 20’ corporate lobby installation, the annual report cover and store poster for all company stores. Worked with interior design firm on renovations of corporate office, developing environmental graphics and a time line installation for company’s 75th anniversary.

 

Leadership Highlights:  Established an image archive of historical company photos. Interviewed son of company’s founder to insure accuracy of time line installation. Oversaw brand transition to new agency of record.

 

Business Highlights:  Became the creative lead for international marketing, saving company thousands in agency costs. Branded and directed photography of new product offerings. Developed an in-store POP strategy and supporting activation guide. Met design needs for corporate office, franchisees, racing sponsorship, public relations and social media.

 

Shapiro Walker Design 
Senior Designer

May 2006 - January 2011

 

Leadership Highlights:  Mentored a group of designers, organizing monthly creative outings and lunch & learns. Held brainstorming sessions using the methods of Tom Monohan.

 

Business Highlights:  Became the senior lead on the company’s number one account. Taking projects from conception to completion, branding companies and products, establishing graphic standards, and directing photography.

 

Clients: Krispy Kreme, Hanes Brands Inc., Wake Forest Athletics, Junior Johnson Brand Foods, Sanders Ridge and Round Peak Wineries.

 

Chaffee Creative

Creative Services Director / Graphic Designer

​2004 - present

 

An advertising and design professional, providing creative services to ad agencies, design firms and

direct corporate accounts. Producing strategic, well-crafted marketing communications for such

clients as Lowe's Home Improvement, Mitre Agency, Hanes, Bali, Woodbine, Allegacy Credit Union,

Big Brothers Big Sisters, Right Management, Wrangler and Macy’s.

 

The Woodbine Agency
Senior Art Director

March 1996 - November 2004

 

During an eight year run at this full service advertising and design agency, my responsibilities included coordinating a team of junior designers, production artists, free lancers, illustrators, along with branding and directing photography.

 

Clients: Hanes, Kindermusik International, Lowe's Home Improvement, Planters-Life Savers, Wonderbra, Bali, Piedmont Federal Savings & Loan, Timber Creek by Wrangler, Henry Link Furniture, City of Winston-Salem, and NC School of the Arts.

 

Henderson Tyner Art Co. (Mitre Design) 
Art Director

February 1995 - November 1995

 

Designed marketing materials and identity campaigns at this renowned design firm. Clients included Allegacy Federal Credit Union, Planters, Aon, Wake Forest University, Hanes.

 

Long Haymes Carr LINTAS (Mullen)

Art Director

August 1993 - February 1995

 

Created print ads, package designs, logo development, point of sale advertising. Clients included IBM, Hanes, Bali, Champion, Planters/LifeSavers, and Winston Cup Racing.

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